Leads & Deals

your per-lead pipeline
● Confidential · Internal
My leads & deals
CompanySegmentAMStatusSeatsBlended $/seatGross marginUpdated
Deals persist in this browser (localStorage). Open one to build in the Deal Desk. Publishing freezes a versioned snapshot and unlocks the client view + quotation. Use Import/Export to move a deal between machines.

DEAL SETTINGS

PERSONAS — click a card to edit; + Add starts from a preset

PURE CREDIT POOLS — raw credits, no seats · A2A / API / white-label / top-up · sold wholesale

TOTAL SEATS

CREDITS / mo (deal)

provision · seats + pools

DEAL ECONOMICS

Blended price / user seats only
Deal COGS / mo
Gross profit / mo rev − COGS
Blended gross margin
Blended vs budget
Recurring / mo · annual

REVENUE BY PERSONA

COST TO SERVE — by lane deal COGS / mo

ARK heavy-gen (video/image)
LLM reasoning + exec
Infra + eng + cost-of-money
Draft quotation
Draft
Bill of Quantities (BOQ)
Draft · Rp
Deal Margin Analysis
%

COST ASSUMPTIONS — adjust the cost basis; margin recomputes live & everywhere

COST TO SERVE — by lane deal COGS / mo

DEAL MARGIN product layer · grounded in COGS

Revenue / mo
− Serving COGS / mo
Gross profit / mo
Blended gross margin
vs floor

MARGIN BY PERSONA where the margin is strong vs thin — blended can hide a loss line

LineSeatsPrice / seatCOGS / seat× costGross marginvs floor